“7” Live Tips to Follow Before, During & After Your Broadcast
1. Promote Before You Broadcast
While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. In other words, you need to generate interest before the experience if you want to get that all-important viewership. The good news is Facebook lets you target certain events and groups with your promotions. This is perfect for a more focused advertising campaign.
Ultimately, you’ll want to push the upcoming announcement on your Facebook and other social accounts as often as possible to start. This means sharing daily updates about your broadcast. Don’t just repeatedly tell your audience you’re going to stream. Every time you remind your audience, share something new of value.
2. Make Formatting Decisions
While you’re prepping for your big event, make sure you take the time to think about how you’ll shoot your video and when you’ll stream it. For instance, when using the Facebook Live app for iOS, you can choose between broadcasting horizontally or vertically–depending on what gives you the best view.
3. Time It Just Right
Timing can be everything when it comes to making an impression on your audience. Just as there are tips for when to send out email campaigns for the best responses, there are also guidelines for times to host your videos. During a live-streaming event, the last thing you want is to schedule your video to appear when everyone in your target audience is at work or asleep.
4. Offer Context Constantly
You might naturally assume it’s a good idea to introduce yourself and any other speakers in the beginning of your video broadcast. After all, just like a blog post, your initial aim is to convince people to stick around. However, Facebook Live allows visitors to join the stream at any moment. So as more people come in, reflect on your introduction and let your audience know what’s happening.
5. Always be Responsive
The live comments and reactions are part of what makes the experience so engaging to customers. It feels more like a two-way conversation when you’re responding directly to their questions in person.
One of the most powerful ways to increase engagement online is to address the comments that appear live on air. This invites more people to share their opinions and thoughts as you go along.
6. Give Your Viewers a Shout-Out
Facebook Live videos are instantly archived after they’re finished. This means you can always call attention back to them if you want to share additional value with your audience. To help boost your viewership among people who didn’t join you for the live show, try sharing a quick post thanking people for watching.
7. Use Multiple Channels to Promote
Who said your Facebook Live video only had to be promoted on Facebook? You can easily promote across your other social channels to get users to tune into your video on Facebook. You’re not always going to get everyone from Twitter, Instagram or LinkedIn to watch, but providing a link to the video will make it easier.