Do I really need to hire an expert for social media? We already post our blog posts and latest news. Isn’t that enough?
Many make the mistake of thinking that social media is an easy as posting a few updates. It goes well beyond that and involves elements such as getting the right ratio of self-promotional content, including search friendly elements, leveraging different content types for maximum engagement, and being present and responding to customers and clients. Effective social media management involves a carefully crafted and well thought out plan of attack.