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Explain SEO vs. Digital Marketing?

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Search Engine Optimization is only one small part of digital marketing. SEO basically prepares your website in a manner that is friendly to search engine spiders or robots.

Digital Marketing, on the other hand, provides solutions that help expose a website both online and through mobile technology. Digital marketing combines several marketing services including SEO, SEM, SMO, E-mail Marketing, Press Releases, SMS, MMS and other services all geared to drive traffic and build Brand Awareness.

Digital Marketing also includes services that are geared to get results in the form of either sales or leads. It also encompasses technical elements like website design and web development.

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