How long should videos be?
Videos up to 2 minutes long get tons of engagement.
Engagement is steady up to 2 minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video. This is surprising and actionable information for video marketers. If you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under 2 minutes.
However, if the viewer is receiving value, they will watch longer. Clients want more in-depth information before making the buying decision.