What are Keywords?
Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition a keyword or keyword phrase is the text a web user types into a search box to find relevant information or content. Phrased another way, keywords are descriptions of the information people are searching for and can bring targeted traffic to your website.
Choosing the best keywords for your website and SEO optimization is very important for getting targeted traffic to your website with the greatest chance of converting them to customers and repeat visitors. Effective use of keywords is essential for ranking well and being found on the Internet. Keyword research is focused on locating the optimal keyword phrases for drawing targeted traffic to a website.