What are the best ways to build an audience with content?

In general, we’ve discovered that brands are most successful when they use content to build an audience by:

• Choosing one specific audience to focus on.
• Choosing one platform for publishing content (such as a blog or a video series).
• Publishing content consistently for a long time.
• Focusing on one content type before diversifying keeps brands from overextending themselves before they really understand the needs of their subscribers.