Business logo represents your company. It shows what your organization is about and what benefits it is going to offer. Such logos should therefore be designed meticulously as it helps in building the brand identity of your firm. There are people who take business logo design very lightly, and end up with disastrous results.
If you intend to design a logo for your company, then ensure that it is designed by an experienced designer. I am saying this because there are amateurish designers who create flawed logos.
This article therefore highlights some common mistakes that unprofessional logo designers make. Let’s see what these blunders are.
Getting it Designed by a Freelancer
This is the greatest mistake that businesses make. They do it in order to save a few bucks. There are designers who work on a freelance basis, and worked on insignificant projects. If such designers are hired to conceptualize your logo, then the results are obvious!
Designing a logo is not only about knowing how to work with Illustrator or Photoshop. It is something beyond that. A designer has to possess outstanding creative skills and imagination. A Freelancer with insignificant experience will not be able to think ‘out of the box’.
A Logo Not Making Sense
Designing a logo is not only about producing some artistic designs. It should make some sense. A logo designed for a business should convey a definite meaning to the targeted audience. A logo that doesn’t communicate the business message will not be memorable. It will fail to bring instant brand recognition.
If your logo doesn’t tell something about your company, then your brand will fail. There are some designers who create business logos with hidden meanings. If these hidden messages makes no sense to your customers, then all your designing efforts goes to waste. Therefore, your logo should reflect the primary purpose of your business.
This is a blunder that is unpardonable and beyond acceptance. There are designers who copy the style, elements and approach of a logo that already exists. They imitate the logos of established brands, and call it their own creation! Avoid hiring such designers who copy more and design less.
Your logo should be able to differentiate itself from its competitors; else it won’t be remembered by the people. It should stand out. Copied designs will weaken the purpose of your business logo!
Another grave mistake is creating a logo with too many elements. It implies integration of several colors, graphics and fonts in your logo. If you use more than two colors or multiple fonts in a single logo, it will not only look messy but also confuse your audience.
Logos that are too intricate will fail to communicate the main idea of your business. If you consider the logos of famous brands, they are simple, clean and have minimalist designs. These logos are devoid of complicated designs or graphics.
Messing Up With Font
The success of a business logo depends on the apt use of fonts. Improper use of font, type space and colors can mess up your brand message. It is the font that will make or break your logo.
The size of a logo differs from business to business. The greatest blunder in logo designing is using the same size and dimensions for all business and industry types. A logo that is suitable for a kid’s website might not match the taste of a real estate site.
Each industry is different, and therefore the logo size should be decided upon based on the nature of the business.
Designing in Haste
There are designers who rush on the design without having a complete understanding of the client business. Designers also rush in order to meet tight deadlines. When a logo is designed in haste, will produce some waste! This might sound very rude, but it’s true.
Business logos are not something that you play with. It should be designed with care and require a designer’s attention and time. It is the first impression that matters. If you are successful in creating the first impression, the logo will be remembered by your customers.
Hope you will remember the above mentioned points, and avoid them while designing your business logo.