There are many analytics tools – from real-time, to the really complicated! Some would rather read tarot than read their analytics report! Really understanding your site or sites’ trafﬁc not only can give you an understanding of performance, but also invaluable insights that can help with your business decisions. When Microvera works with clients, part of our offering is to review your analytics on a monthly basis. With over 10 years’ experience of reading site trafﬁc, we have a deep understanding of how Google Analytics works. Monitoring is the only way to measure which channels provide a return on marketing investment. We can manage goal paths, multi variant or AB testing, and cross-URL tracking. So, whether you need your analytics setting up correctly or an analysis of how your website is performing or alternatively how to handle ongoing trafﬁc management – Microvera can help.