Having a website makes it very easy for people to find you, read up about your company, what you do and answer a bunch of questions they have on your company. As these days, almost any small business should have a website. With costs being extremely low at the entry level, it’s becoming difficult to imagine a reason for any company of any size not to have a website.
Many user-friendly, free and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer.
A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It is also serves as an online storefront and acts as the conveyor of the business’s brand and message to the world. If a company has one thing, it should be a well done website.
And above all, the great part about a website is that once you invest in it, you have it forever and it continues to work for your forever. What other advertising methods are there those once you pay for it once it continues to work for your business forever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can.
Whereas with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
In conclusion, what is clear in today’s environment is that a company needs to have an existing web presence in order to appear legitimate in the eyes of the consumer.