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How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?

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The success of a digital marketing plan can be seen in the number of conversions it creates. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to purchase. A visitor may read a blog post, and then see an update on social media, and then read a few emails, before finally deciding to convert. While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch.

So give your new digital marketing efforts some time to take effect. That’s how you’ll know if things are working as planned.

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