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What’s the best type of name for my business?

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There’s no one-size-fits-all formula for picking a great business name. The best name depends on a host of considerations — some as obvious as the kind of business you do, others as unique as your own tastes and style. There are, however, a few guidelines that will steer you in the right direction. A good business name should:
• Distinctive
• Memorable
• Easily spelled and pronounced
• Suggest the products or services you offer, and
• Distinguish you from your competitors.

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