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Why is personalization in email so important?

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When you send your subscribers messages they care about, they’re more likely to remain your customer. The people interacting with your emails are generally going to be the most loyal, the most engaged and the most valuable.

Everybody gets so much email that we generally only pay attention to those from the companies we care most about. You want to make sure you provide an excellent experience so your customers continue to be advocates for your organization.

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