A recent study by the Association of Magazine Media found 36 percent of adults would search online for a product they saw in a magazine ad.
This percentage out ranks the response ads on TV, radio, emailed direct marketing and newspaper produced.
These studies show print advertising should remain an essential part of a comprehensive advertising campaign, that should be a key resource to help your company reach the optimal rate of Effective Advertising Frequency.
With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend, as Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that help to establish brand recognition.
Furthermore, Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
Direct marketing people are usually copy-oriented. However, ordinary human beings remember less than 10% of what they read. But more than 50% of what they see.
So unless you’re advertising to another species — make sure your advertising has a terrific graphic!