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What should I consider when choosing a business name?

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If possible, try to choose a name that conveys the general line of business you are in while still remaining original. You want to choose a business name that is distinctive and memorable for several reasons. First, you want to create a business name that it is easily remembered by your customers. Second, you want your business to be distinguishable from your competitors. Finally, choosing a distinctive and memorable name has significant trademark implications.

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