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Do I really need to hire an expert for social media? We already post our blog posts and latest news. Isn’t that enough?

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Many make the mistake of thinking that social media is an easy as posting a few updates. It goes well beyond that and involves elements such as getting the right ratio of self-promotional content, including search friendly elements, leveraging different content types for maximum engagement, and being present and responding to customers and clients. Effective social media management involves a carefully crafted and well thought out plan of attack.

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