Social media is a big focus word when it’s about the need of strong marketing channels. It can be a rewarding department where brands put little fun to observe measurable impacts on the business growth. In order to meet the defined business objectives of your brand, a powerful social media strategy is a necessary element.
Social media is not just a marketing channel or a platform to seek entertainment. In fact, it is a mainstream now. Due to an excess of active participation, it has become challenging to get the content noticed among the right audience. Thus, a complete strategy is the only key in building online engagements with the targeted audience.
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If you’ve just started your blog and do not have social media expertise, a sensible strategy will help you gain the desired outcomes.
I’ve put together 7 tips to formulate a successful social media strategy for your business.
Set a central question – what are you solving?
Despite various algorithms, set a clear question about your targeted audience. Once you’ve identified the demographics of the audience, the core purpose of the social media campaign should be to solve their problems. A relevant social message solving the reader’s query is the only solution. The content shared on social channels should primarily cover the central question.
Listen to your competitor
Listening is always good for a successful growth of a brand. If you ignore the real competitors, you’ll end up with failures and lack of motivation. Experts always keep an eye on the techniques of the rivals to ensure their own uniqueness. It is the best way for finding the problems, and undefined things. If you take the courage of social listening, chances are that you’ll find appropriate and true guidance from your customers. The reality is that your real audience is the one who encourage you to provide distinctive ideas, content, and value.
Focus on solid social networks
Instead of trying hands on each and every social network, focus on the key social channels that will have a rocking contribution to the objective of your business. Each social network is different and has it’s own perks. You’ll have to put efforts according to your target audience and goals. Solo entrepreneurs or small businesses may not have access to marketing teams and experts to control the pool of channels. It is better to work on sustaining a strong social media presence of few productive channels. With enough and calculated time, you cannot manage to be fully engaged on every social site. The effective approach is to stick with established platforms relevant to your business and is successful in gaining significant growth.
Redefine content formats to bring more engagement
Gone are those times when text-written articles could generate audience interest in the products. No one has enough time to read a thousand words post for collecting details of a new product.
Visual images, audios, and videos have replaced the need for written content. A creative infographic, containing the important data gets more interaction on social channels. The audience finds it more engaging, relevant and on point.
Live videos and podcast have also become the leading form of content. People have noticed an increased number of engagements on video contents. It’s time to redefine the content formats. You can try these with a single blog post;
A compelling visual image with proper image sizes according to the social network.
Go for Facebook live video when you have a higher rate of engagement.
Record an audio podcast and share it on relevant platforms.
One single post can be recreated with multiple formats. Try the new technique and disseminate fresh content.
Leverage social media tools for scheduling
You’ll not have a strong social media presence unless you schedule the content. The most important thing is to become active and responsive. If you don’t share content frequently, you’ll observe a loss in social followers and a negative impact on the business. I try to schedule more than 50 pins every day on Pinterest with helpful tools.
Social media tools are truly a time-saving opportunity. Schedule a good amount of content every day by using tools like buffer, HootSuite, MeetEdgar, and viraltag etc. It lessens your tension of sharing content every day on specific timings. The best thing about using these tools is that they automatically reschedule the shared content. Isn’t this amazing?
Active participation in social communities
It’s definitely worth joining! If you are struggling for sharing your voice with the business-minded person then you should join social communities. An online engaged community will give you an opportunity to promote your content. A number of existing quality groups are found to be immensely helpful in growing biz and learning ways to implement techniques for the improvement of the brand.
Facebook groups, Linked groups, and twitter chats are few productive platforms to promote content and seek knowledge. But, the only rule is to become highly active if you intend to get some notable results.
Measure results every time
The last tip of building a profitable social media strategy is to measure your results. There are tons of things to track when you are maintaining social media accounts. Calculate the amount of traffic coming from social sites. Go into the insights of your social accounts to determine the popular posts on which audience shared a response. Collect trends related to interesting topics to build up engagement with the audience. You’ll also need to find out which social site is working magically for your brand?
Take a start by keeping a scoreboard to measure your monthly progress. It will encourage you to adopt new tricks for the success of your brand. Good Luck!
Time To Work On Your Strategy
It’s time to ramp up your existing social media strategy and build a powerful plan of action.
I hope you’ll find the tips helpful in creating a sensible strategy in order to strengthen the social performance of the business.